imitation products are of high 1 to 1 grade, quality first, reasonable price, style complete Home | News Channels | Feedback | Member Center | Brand Introduction | Wholesale Help | Affiliate Help | Shopping Cart | Delivery | Help Center Network Operating Brand famous statement still decorated with Louis LouisVuitton Gucci Vuitton GUCCI CHANEL Prada Chanel Burberry Prada Pakistan Polaroid TIFFANY & CO Di Funi Pakistan Polaroid Burberry>> Burberry Official Site: http://www.Burberry.com
Beijing Store: The Peninsula store Address: Dongcheng District, Beijing, 8 Goldfish Lane, Wangfujing Peninsula Shanghai Tel :010-65123184
store: Qingpu store Address: Shanghai Qingpu District Huqingping 2888 Zhao Xiangzhen shopping A118 ~ 120 Tel: 021-69755270
SOGO Department Store Store Address: 1618 West Nanjing Road, Jing'an District, Shanghai Municipal No. SOGO Department Store, second floor, Guangzhou Tel :021-62882453
Shop: La Perle Monopoly Shop Address: 367 Huan Shi Dong Road,vibram 5 fingers, Guangzhou La Perle 116 shops in China Tel :020-83311445
Hotel Shop Address: Liuhua Road, Yuexiu District, Guangzhou, China Hotel, 129 - 131 shops 020-86266947
Burberry brand development process:
Founder: Thomas Burberry
Designer: Christopher Bailey
Brand Line:
① burberrys (Burberry): Clothing
② prorsumhorse (Prong break. House): Accessories and other
category: gabardine raincoat, women's series, cosmetic series, sewing equipment, fine food, children's clothing, luggage and parcel, tables and other
Brand Identity: burberrys
design style: noble,mac makeup, elegant, practical and classic
Brand Profile:
legendary brand: BURBERRY is Thomas Buberry established in England in 1856, when only a tailor's shop . BURBERRY has been patented grid pattern in 1924 is first rate as the inner coat, this camel, black and white plaid, has become BURBERRY name tag. BURBERRY coat from the first available date, BURBERRY has been a long history, today, BURBERRY is one of Britain's largest clothing exporters, from 1966 to the present, has 5 degrees of British fashion industry's highest honor - Queen Award ( QUEEN'SAWARD), but the word more in the UK dictionary BURBERRY was officially explained as
Burberry is a British clothing brand Old qualified. In 1835 Thomas Burberry designed a waterproof coat, called it Well-known magazine must have a good effect against wind and rain, can bear a lot of wind and rain, and also have good permeability. Burberry clothing to meet this requirement, provide excellent wearability. automobile was invented, Burberry men's wear launched immediately driving , women, whether closed or open car car, Burberry can adjust their own to make corresponding, to meet the different tastes and styles. In fact,mac brushes, satisfy the customers . the traditional , bags, cosmetics and watches manufactured in Switzerland are also typical features of Burberry style.
English Introduction
Burberry is a distinctive luxury brand with international recognition and broad appeal. We design, source, manufacture and distribute high -quality apparel and accessories. Founded in Basingstoke, England, in 1856, we have a unique heritage associated with Great Britain and position ourselves as the authentic British lifestyle brand. From our founding, we have established a reputation for innovation, quality and style through developments such as the invention of gabardine, which we believe was the world's first weatherproof and breathable fabric, and the creation of iconic products, including the trench coat, and of the Burberry check.
Our products include apparel for women, men and children and accessories such as handbags, scarves, small leather goods and silks. We manufacture a portion of our outerwear, with the majority of our products sourced from third parties. In certain product categories and geographies, we combine our expertise with that of licensing partners by selectively granting licences for the design, manufacture and distribution of products under the Burberry name which complement our brand and product offering. Our most significant licensing relationship is in Japan, where our partners design and manufacture products under the Burberry brand for distribution in that domestic market. We also maintain licensing relationships in specialised product categories such as eyewear and fragrance. We work closely with our partners to ensure brand consistency in terms of image, design, quality and distribution.
We sell our products in Europe, North America and Asia through our own directly operated stores and wholesale customers. At 1 June 2002, we operated 60 stores and 10 concessions. Our wholesale customers include leading and prestige department stores and specialty retailers. In addition, our licensing partners sell products through specialised distribution channels. We estimate that the total retail value of products sold globally under the Burberry brand is approximately £ 2 billion.
Since the arrival of a new management team, commencing in 1997, we have been repositioning the Burberry brand in line with its luxury heritage. We believe the improvement in our financial performance has been a direct result of this repositioning, including the renegotiation of our Japanese licence arrangements and the acquisitions of third-party Burberry businesses, most importantly,mac makeup wholesale, our former licensee in Spain. Turnover has increased from £ 428 million in the year ended 31 March 2001 to £ 499 million in the year ended 31 March 2002. Total operating profit from continuing operations before goodwill amortisation has increased from £ 69 million to £ 90 million over the same period.
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