Ding acquired along exotic investors - [ Business are BBS]

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six 日】 【landlord , the world's 1st perfume contractor, the fifth largest cosmetics enterprise Coty (Coty Inc) and Chinese local brands Ding formally announced the 2 sides approached a share purchase approval.

Ding, a senior said, Coty acquired shares among 50% -60%, when Coty commitment, will retain the existing management and staff to Ding.

20 century and 90 annuals, a large number of Chinese companies to effect rapid growth, have embarked on the road of joint ventures with multinational companies, the result did not.

China Commerce Association as make-up cleaner GU Jun, Vice General Secretary told correspondents that the location with the mini nurse Ding alter. At first, all of the shares of small nurse is transferred to L'Oreal. But Ding still holds the original shareholders of 40% of the shares, I believe Ding's team still wishes to strengthen and inflate the brand, preferably than because straight benefits.

Gu Jun also said that, diverse below the Nurse and L'Oreal Garnier brand championship, Ding existing brand and product brand Coty elementary ambition not posture a direct competition. Ding's take a more ordinary supermarket shelves products channels,mac brushes, and Coty's existing brands are relatively tall, maximum of the brand is more counter to the supermarket sales outlet.

Zhuangwen Yang Ding, builder and leader, said: Nivea,vibram 5 fingers, Olay, Garnier, Ponds and other foreign brands of alike products of alike cost and Ding, Ding so the shock of the supermarket is still very large. The cooperation with Coty, Ding International Group, the investment can be won for Ding, it is a piece can break through the bottleneck of the evolution itself a good entity.

(fiscal)

domestic brand was acquired by the history

2010 年 12 月 France Coty acquired Ding

2008 In July Johnson & Johnson (China) Investment Co., Ltd. acquired Beijing Dabao Cosmetics Co., Ltd.

2007 年 10 月 German Beiersdorf BONS of the acquisition,mac makeup, involving Shulei, United States Tao, Feng Ying, Shun chilly Four brand

2004 年 four 月 L'Oreal gained Yue-Sai

2003 年 12 月 L'Oreal acquired a small nurse

(World by)

Experts

Li Guang Dou: dangerous signal

well-known mark tactics experts Guang tub namely servant brands have fallen is a perilous marker.

Guang bucket pointed out that China's domestic brand has been largely on the accretion of virtually, such as small nurse, Tai Po,mac makeup wholesale, North American web, have been acquired by international big names, this is actually a trend is a dangerous signal.

He pointed out that the acquisition of alien enterprises in China brand There are two chief strategies:

first frozen, hit can not win for winning the combat to buy, buy it on the shelf after. For sample, nurses were L'Oreal after the acquisition of small they almost fade into hiding from the Chinese mart. It is understood Ding sales channels nigh the country twenty thousand, can be maintained in the domestic brands in the altitude 3 locations.

basic domestic rinsing manufacture has been covering the two mammoths Procter & Gamble and Unilever. (This article Source: South China Sea Network - Southern Metropolis Daily)

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