The distinctive feature of the corporate culture from the traditional concept of corporate image,
Nike is adventurous pioneering companies, in their green Oregon company is located, has bred a culture of well-designed, Nike was a veteran manager, recalls: as full of sibling bonds of friendship in a work environment. happy to drink with my colleagues, stop talking about sports, and active and self-proclaimed anti-traditional character. To meet and discuss strategy. The party kicked up a row of
Knight always encourage confrontation, or even encourage confrontation, and he, like everyone else, accept other people's loud accusations. Nike corporate location, like school, like a forest, jogging trails, lakes, football pitch. Knight hopes to create a harmonious work environment, he believes the world has enough chaos, the working time should be like home free.
in the famous Nike ad strategy, also show different from other people's vitality. Nike is different from finding the type of athletes Adidas, they independent, strong personality, bad temper, aggressive. Such as tennis star John McEnroe, people always see him on the tennis court tantrums, and the authority of their quarrel. There are tennis star Andre Agassi, his beard, disheveled hair, cut short when the tennis pants to jeans, which jeans pants have become a Nike tennis specialty products. With these big-name sports stars glowing testimonials, Nike sports shoes are no longer just a sports shoes, and became idols and symbols of social status.
1984, Nike's strategy began to re-establish endorsers own image. He and Jordan signed a 5 year contract, the conditions to Jordan Nike's stock also includes gifts, as well as unprecedented courtesy, to use the Nike shoes Michael Jordan's name. Almost all people think this is stupid talent, and is just a spokesperson for it.
but Knight insisted on doing this, Jordan Nike impact is enormous. Jordan, which embodies the energy, the prestige, superior level of competition and exciting sporting spirit, his ideal weight than any of the Nike logo. Nike, Jordan created a new brand with Jordan for the first time to wear the shoes of the NBA officials have been banned, they think it violated the league's dress code regulations. Nike keenly felt this was a good opportunity for public relations activities, then launched an advertising support, claiming that Nike and the results of Finally, in order to facilitate this outcome Nike ended. Advertising with athletes is that many people think, but only the most successful Knight!
known there are countless people who the context of anti-white. Advertisements do not read it out loud, but it aroused a generation resonance. It is reminiscent of an obese man to postpone his weight loss program, the staff were busy by other things that upset all the dreams to participate in fitness activities and sports events but was interrupted by the various affairs of people. It was like Nike, urging people to exercise, immediately take action, to be realized.
secrets of success
style star Using a model of business strategy.
praises
wealth files
create a well-known cosmetic brand, the world's outstanding female enterprises
entrepreneurs
Company Type
beauty.
growth record
2001 年 10 14, Hong Kong, a splendid pageant is being held. Not only to celebrate the successful bid, but also the canonization ceremony of the Asia-Pacific Star Lord, the Byzantine Eastern Roman Empire, the current leader of the royal Prince Henry and his wife came here to solemn canonization of the Roman liturgy and other human Pacific Star Cheng Ming Ming, Lord, as one of the The only entrepreneurs, the only female, Cheng Ming Ming to get it is her glory, is as it should be. This award is to reward her for the beauty industry made great contributions, and the spread of the U.S. selfless. Struggle from $ 300 to today's status, Cheng Ming Ming is still so young, so beautiful, as she's, like cosmetics, but who knows the bitterness and hardship behind her ... ...
rebellious daughter
20 century, the late 30s, Cheng Ming Ming was born in Indonesia, a Chinese family, the father in his early years studying at Shanghai Jiao Tong University, proficient in several languages, 1930, was sent to do things the Chinese consulate in Indonesia. Later in Indonesia with her.
Chinese circles in Indonesia,
mac makeup, Cheng Ming Ming's father, a prestigious, comfortable environment for foster TRACE an elegance, but also cultivate the habit of thinking of her diligent.
very young, Cheng Ming Ming took their own look good, very sensitive to things of beauty. When she saw Indonesia's traditional dress in the street - that fine sarong cloth hand-painted designs, she was fascinated by the art of infinite magic, and even by those who bring to life the beautiful craft moved people in their craft will never be the germination of engaging in
Cheng Ming Ming, primary school, when a diplomat father, specially by the Hong Kong writer of the novel Father hopes his daughter can be such a person.
Soon, his father sent to Hong Kong Cheng Ming Ming secondary school. But not yet graduated from high school, Cheng Ming Ming dreams of the future heart is the beginning of germination shoots - she wanted to learn Japanese beauty salon, she wants other people with their own hands more beautiful dress. Perhaps today, this choice is nothing wrong, but at the time, but it is to shock the world. In accordance with the original idea of the father, is to make her daughter into the United States institutions of higher learning, training as a Cheng Ming Ming, the barber, but chose this opportunities across the EGL, the famous mountain in Japan, son of Enlightenment School began studying hairdressing.
when leaving Hong Kong because it is the trip without telling his father, Cheng Ming Ming,
north face denali, with only 300 dollars, the former human suffering do not know the eldest, is to learn to stretch my dollars. This is 300 dollars, to pay living expenses, tuition fees, accommodation, and the rest of them are also no much money. Students are all rich girl from Southeast Asia, the study of this as entertainment, contests all day long, beautiful clothes than anyone else, who's hair look good, but Cheng Ming Ming do not have this right. She rely on odd jobs to maintain their basic needs, survival has a problem, let alone to buy some luxuries.
cold winter, we all put on a variety of leather, Cheng Ming Ming is only a shabby black coat. She was wearing a warm coat this only take the subway from home to school, to the gate, folded up the coat off, then no money for fear of wearing old Tim second. Although the material is so poor and the constraints, Cheng Ming Ming, but this was not bitter, because from beginning to end, supporting a future of her business is the ideal - to learn skills and return to Hong Kong and open my own beauty salon.
However, To this end, Cheng Ming Ming in their spare time to a salon to work. Her to the store every day, put the haircut, perm appliances categorized neatly on a large tray, the master just said look at the tray, not long before the TRACE master all know the
working period, while Cheng Ming Ming careful observation of each teacher's technology, customers like the variety of styles, the shop's management, while in the heart of the design and improve their own blueprint for the future of the beauty salon. Although the edge of the school while working day is very nervous, but very fulfilling.
Two years later, Cheng Ming Ming from the Japanese wild son graduated from school. Teachers are very satisfied with the honors, especially full of praise for her dedication and hard work, they asserted: From entrepreneur to educator
1964, the Cheng Ming Ming returned to Hong Kong, her first work in a beauty salon. Skills learned in Japan has played a big role here, customers are satisfied with the Cheng Ming Ming made out of hair, each named for her to do, to do new and unique hair out, are very similar consumer tastes, a lot of repeat business so the boss smile on this new worker satisfaction.
With the maturity of their craft, Cheng Ming Ming slowly to prepare for her dream. In 1966, Cheng Ming Ming, and friends in the Tsim Sha Tsui, co-founded the To dream of the girls are not afraid of setbacks.
start at the beginning, Cheng Ming Ming himself developed a strict schedule: get up at 6 am to prepare for work, open 8:30 am until 7:30 pm, work 11 hours a day. Was her motto is: , features, hairstyles and other information into a small file, ready to read, so the next time to communicate with customers.
her alone several roles, and both the boss, also a worker, both welcome Miss, but also wash workers. Busy day, have their own cooking, laundry, during difficult times, Cheng Ming Ming in the future in retrospect, still feeling endless. Walk this road to success is very difficult.
effort is always rewarding, new business ideas, skilled barber technology, warm and considerate of customers, win more repeat customers! Very soon,
in shaping the Because she believed that a good and comfortable environment, you can display Shop, the Cheng Ming Ming to create a unique environment, spent more than 80,000 Hong Kong dollars renovation - which was a lot of money. The second year, the first partner to settle back to Indonesia, Cheng Ming Ming the wound and decided to approach the monthly still account all the shares are bought. 5 years later,
but did not meet Cheng Ming Ming, she remembered her father did, she tried to get him to see, she can do better. She is not only to open a shop, but also the beauty of education introduced to Hong Kong to Hong Kong from the beauty of the desert into a green space, rather than follow the trend of foreign countries, in fact, had hung out, brand itself as
TRACE personally during the day, she took a few employees and posted everywhere advertising; night, busy day, she sat at the table, according to the Japanese Arts At that time, when the notes and outside the most fashionable beauty salon technology, combined with their own practical experience,
nhl hockey, she wrote this script contains its own efforts. Despite the smaller size of the then College, enrollment may not be too many people, but I believe Cheng Ming Ming,
but contrary to Cheng Ming Ming is expected to make her happy that the advertisements posted out after a lot of people to register. After school, Cheng Ming Ming as both beauty salon owner, and when the beauty salon schools. She then draw their own work experience, practical side to side of teaching methods, the effect is surprisingly good. A year later, when these students graduate into society, their quality has been recognized by the society attracted more and more students began to Monita,
forever
open beauty shops, beauty schools did not do to meet the ambitious venture Cheng Ming Ming, she wanted to do something bigger. At that time the market selling mostly popular senior foreign cosmetics, as a professional beautician, Cheng Ming Ming to see the weak home-made cosmetics, foreign things nice, but is not very suitable for Asian skin, which under the Cheng Ming Ming had a greater commitment - she wants to create their own brand of cosmetics!
in accordance with the principles of the French cosmetics production, Cheng Ming Ming of the Chinese people's skin and used to launch his first cosmetics brand
to sell the She encouraged four friends formed a unique beauty and Arts Group, Indonesia's large and medium cities all over the stage presentations, both spread their unique beauty philosophy, but also promote a new creative products and brands. At that time, the TRACE has been married with child, but she is still a day with no air conditioning in the bus Everybody sitting around the bumps, often dirty and tired and confused. Back to Hong Kong Cheng Ming Ming tried to persuade others to rest, but Cheng Ming Ming is still stuck with it. So after untold hardships,
However, in the Cheng Ming Ming's brand just have a little progress, a fire burned all her products. That instant, she became empty-handed! Savings of many years gone, still owe the bank a large loan, which hit early days of the Cheng Ming Ming, too, almost made her unable to support.
lying in bed when the TRACE despair, she suddenly thought of her father, her young father's office desk to see there are many Father told her that life will surely encounter many difficulties, a man must have a This moment, Cheng Ming Ming to understand his father much thought, get out of bed dressed up, went back the crowd. Later, Cheng Ming Ming said his father that are not afraid of setbacks, optimistic character is the spirit of her life, enjoy the endless wealth, education has become a model for her daughter.
Now, Cheng Ming Ming only their hands, but she firmly believes, She returned to Hong Kong, busy day in the beauty shop, beauty salon evening classes to teach students; declined all social activities, leaving only half an hour a day to deal with their own private affair, and the remaining time in addition to sleep, are used in the cause. Whole year, she finally paid off the loan!
hair and beauty Tanzania more than 20 vocational and technical schools. Cheng Ming Ming personally guided the training of the first diploma was awarded the International Dr. Chinese professional beauticians, to fill gaps in the history of the Chinese beauty.
1982, at the beauty salon on the basis of school, she invented a tattoo, lip lines, lines eyeliner, this sensation of the international beauty industry.
80 mid Cheng Ming Ming began to enter the mainland, she remembers, in 1984, she was in Beijing to a girl of good makeup, in order to maintain the beauty, her 3 days without washing the face, did not dare to rub lipstick . Thus, Cheng Ming Ming set up in Beijing, China's first beauty school - Monita Hair & Beauty vocational education schools, to teach people how to change themselves, become more beautiful. Even today, she's Monita Hair & Beauty Schools Vocational Education has opened over 20 provinces and cities, training countless people. She witnessed the start of China's beauty industry and development.
90 early, also founded the Shanghai Cheng Ming Ming Cheng Ming Ming Cosmetics Co., Ltd., for 6 years into the top ten cosmetics sales in China, Shanghai, the first sales, all of China. Cheng Ming Ming in 1999 for this I received the Now, she has the assets had reached more than 10 million.
her In order to praise the remarkable achievements Cheng Ming Ming, 1993, the authority of the International CICA Association awarded her the beauty industry,
, this award an evaluation every 4 years, Cheng Ming Ming is the first Chinese person to be so honored, also the first Asian; 1996, the U.S. government awarded the Cheng Ming Ming, In 1998, the wife of former Philippine President Fidel Ramos also awarded Cheng Ming Ming, the
secrets of success
Cheng Ming Ming said:
wealth files
on quite competitive. But by the early 70s, the Jaguar car company personnel changes, the quality of cars plummeted, sales year after year. By 1979, Jaguar sold just 15,000 years, less than half 10 years ago. Then generally passed with a joke: If you have a Jaguar car brand, it must then prepare a such a car, so as to got enough parts to make them a run up. Jaguar's image can be seen to what extent have differences. Yue Hanyi only saved the dying roots, So do the Iraqi people become millionaire. Yuehan Yi root like a defense of the dignity of the British national flag.
Company Type
automobile manufacturing.
growth record
It is the same level with the Mercedes-Benz and BMW cars, it represents the authentic flavor of the British royal. It is one of the few limited production of the car manufacturers, it has a huge gold content, it is the Jaguar bashing like many parts of the world elite, the rich choice. At the same time, its fate is extraordinary, the ups and downs, especially in the 80's, because of Yuehan Yi root, and he saved it, to the most glorious history, but also the end of it, so this prestige to revive in another form.
professional managers
1940, the Yuehan Yi was born in the United Kingdom Coventry root, childhood personality is very stubborn, determined to do to not look back.
his secondary school Luck Barbados, the results have been very good, but because of personality problems, never held any position, and John himself did not think I have management skills, his favorite sport , especially football.
After high school, by chance, listen to their friends Egan said that the Royal Geological Institute of the football activities were very good, so he came here and read Petroleum Engineering.
After graduation, Egan oil companies working in Bahrain. During this time, he found his own leadership. Because he was responsible for three teams composed of by the Arabs, a total of 50 individuals, of which only 2 people will point in English, not their presence, and everyone will not work. Working here for 5 years, has accumulated a wealth of management experience. Egan decided to leave this depressing place to go to London Business School, Master of Health.
London Business School, London was awarded a master's degree in business schools, where many later gathered Illustrious figures. Here he learned many interesting things.
1968, the Egan got a master's degree after the chief financial officer of General Motors of Great Britain men office. He chose this work, both the estimated costs, set prices, but also need to consider the profit plan, which helped develop his ability to macro-control of enterprises, but also used his engineering skills.
here, he deeply aware of the absolute aim is to make the production of consumers money, while making them happy. Profit is the most important, if you can not talk from the perspective of the money business, it is a waste of time. In some ways, the British Empire itself always to the boss, too lofty courtesy, which is why the business reasons advanced as the United States.
Egan's success has attracted the attention of a person, he is the British Leyland Motor Corporation Finance Division Director John Barber, out of ethnic considerations, Egan gave the U.S. General, came to this new place. But contrary to expectations Egan, compared to GM, this is simply a mess, low productivity, department confusion, poor discipline workers.
Egan began to flex its muscles, to his previous experience in Bahrain and all the cast on the common. At first, he is responsible for Jaguar - Law costs - victory in parts production, and then either sell the parts department director. In his promotion of the process, the company's situation in Iraq under the root of the cut the Gordian knot, with some improvement. Egan is the company where the best profit sector, he almost became the company's savior.
But then, national policy disrupted Egan steps. In 1966, the British Government on the automotive industry to The plan led to a disaster. Jaguar car company is now merged with the Leyland Motor Corporation, a Leyland Motor Corporation, a subsidiary of the following. After the merger, the company's profits did not increase, plummeting, top for power, chaotic management, product quality has declined markedly. Connected with, Egan is responsible for the profits created by the department are also consumed. British Leyland Motor Corporation has become typical of a bad company.
Later, Egan recalls:
Egan could no longer stay here, he left the Leyland company, looking for an American company, where he was highly regarded, very comfortable life, you can go around the world learning experiences, tour travel. If you go on like this, Egan can live very comfortable, but there are more waiting for him to complete the task. Save the
good life when the time Egan, As an old brand, Jaguar, founded in 1934, has been to the 5 times to obtain 24 hours of Le Mans racing championship in the world automotive market is quite competitive.
But by the early 70s, it's brilliant no longer, as the Jaguar car company frequent personnel changes, the quality of relaxation, sales began to decline, year after year. By 1979, Jaguar sold just 15,000 years, less than half 10 years ago. Then generally passed with a joke: If you have a Jaguar car brand, it must then prepare a such a car, so as to got enough parts to make them a run up. Jaguar's image can be seen to what extent have differences.
To reverse this situation, the company for 6 consecutive general manager, but the result is only getting worse, especially after the merger. At this time, the company's new chairman Michael Leland Edwards, who remembered to bring a short but brilliant Yuehan Yi Leland root.
the invitation of the face of Edwards, Egan into a thinking, they face a major responsibility, in particular, have been warning for 6 people, even their own troubled waters to 123456 this is not too stupid, too self- Buliang Li was. But at the same time, Edwards would deeply touched his heart, the chairman has the courage the first time that lies in business management, which is the key to business rise and fall.
an accident that Egan made up his mind to return to Jaguar. It was Coventry's a small way, he saw many children playing, the children's smiles Egan realized that if Jaguar closure,
mac brushes, then the implications will be the unemployment, the family is not a guarantee, the children will because at such a poor childhood on welfare to survive.
Egan accepted the invitation, came to the Jaguars, to meet him is not cheering, not smiling, but the heavy low-pressure, tired faces of workers, helpless slack.
But Egan has never been easy to be struck down. He first started from the increased productivity, improved performance of motor vehicles to ensure the best quality. The fact that people very surprised when he was under the verification Jaguar car company manufacturers products, auto parts, at least 150 defects, 700 products and 60% of the quality problem is the manufacturers who supply parts, such a major issue Bo Yang was previously handled.
Egan immediately set up a He parts suppliers have also been very stringent requirements, spare parts can no longer be sloppy pass, must ensure quality, a year later, sure enough, the main part return rates were significantly reduced.
the same time, he also carried out a reform spirit. As corporate leaders, well aware of the morale of the importance of Egan, who launched a similar evangelical reform movement, stimulate the resumption of the previous 10 years the company lost employees in the pursuit of high levels of confidence. He began regular company presentations, on a quarterly basis to do a televised speech, with the passionate tone of voice to encourage everyone, but also to answer staff. He adopted a series of remediation measures, to arouse the attention of the company and industry, his attitude is: Jaguar and will not admit what the loss of poor quality, the key is the company everyone has to work hard, to reverse this kinds of situation.
two years of hard work, to June 1983, sales began to have a significant pick-up can be guaranteed because of the quality of the community on the demand for Jaguar cars. The company began to recover and re-hired tens of thousands of workers.
Egan said proudly,
with initial progress, Egan has not been carried away victory he clearly realized that the times are constant changes, whether ordinary employees, or managers, all must learn to strengthen and improve the technical levels. To this end he founded the special
Jaguar revival again, in the stock market into a separate company. When it issued the stock prices are low, but because of good reputation, stable quality, less than two years, doubled to become the Wall Street one of the most promising British stock. Jaguar's most employees hold stock in hand, they also went with the rich. The Leland companies derive huge profits.
root in Iraq, took over the Jaguar, the Jaguar car sales network has been basically paralyzed, many of the original distribution of the operator of Jaguar cars have been bankrupt. Egan believes that the success of operators means that one year, means that change, he let out all the senior managers to re-establish a strong sales network lineup. This change not only the shock of those managers, shook all the British.
because previously, people did not much care operators, and even can be said to Most importantly, the rest of the question. He asked the operator of the selected card fully operational Jaguar cars, all over the country in order to establish a mature franchise network.
the same time, Egan investment in the company management system of education so that people no longer
with the Egan again turn its attention to new product development, be funded by 200 million pounds he developed Type Jaguar XJ40 cars. He believes that the rest of the time in the 20th century, the company's fate will depend on the new models. Egan has become
changing the mall is always difficult for outsiders to understand. In 1989, a transaction alerted all the people. Ford Motor Company bought Jaguar, made at the time the largest world auto industry, a deal. Purchase price is 16 billion pounds (2.5 billion euro), then, Egan has been a chairman of the Jaguar.
people have speculated a few years ago, Admittedly, Egan led the They are only, the new company, they were stunned Jaguar terrible scene. Ford sent the first chairman and chief executive William Hayden recalled:
V12 engine in the daily output of the engine 300 of the Radford plant, Hayden saw thousands of pieces of the engine block and cylinder head scrap heap on the floor, electrical equipment, but even conductor. Whether the water in the test the watertightness of the vehicle test area, and some cars did not even wet; test the water but the faulty car but not the mark of the marking, because the workers will not be repaired, so just do not do tags.
management command, no one implementation, the foreman who suit, wandering around in the workshop, but even the name of the workers
word is also called not up. Out of the technical issues, only a week later under the engineer to the site.
products for the company did not plan, only in the development of the car is heavy weight, lack of motivation, F-type cars. Car quality has been bad to be added to the extent of Jaguar cars once again become one endless ridicule.
We can not know this turn of events, Egan should bear much responsibility, but in the , and finally received the company's Ford, sold at a good price, the interests of safeguarding the shareholders.
changed, but so's 1 September 1999 for only sold 53,440 carts. Expected that by 2005, it has four models, the annual sales will reach 20 million units.
