Venture laws of the four winners 10 - Law Resource Integration

Nike has a well-known myth: in Beaverton, Oregon City, four-story headquarters of Nike can not see a pair of shoes,mac makeup, the employees are busy only do two things: one thing is for establishment of a global marketing network The other thing is to manage its worldwide company. Not a production equipment, Nike Corporation to create a worldwide empire. A pair of Nike shoes, producers can only get a few cents of revenue, by virtue of its global sales, Nike Corporation was able to get dozens or even hundreds of dollars in profits.

This is held in esteem in recent years to U.S. and European companies virtualization management, capital community is accustomed to this pattern is called asset light model. Nike case, APPLE, ACE, Cisco, and so also is the case, not all products manufactured by their own, but all outsourced to other manufacturers processing. All of the company personnel, material and financial resources and other resources together and concentrate into the product design and marketing to go, to cultivate the company's product design and marketing capabilities.

since the onset of the Industrial Revolution, the world today does not lack is the business, all kinds, you can not think of the companies think there is not, and excess. So when are you going to own the business, think of what you have to control the key, which is to outsource non-core areas. Thereby reducing unnecessary investment, but also allows to focus their limited resources!

year before last, I have a learning machine to do business friends over New Year. He was five or six years ago,mac brushes, started by 50 million, is now done 10 million, in Guangzhou, Dongguan, Shenzhen has 50 retail outlets. OEM products do their own half and half to do the brand agency, such as the School Boy, backgammon, and so on. Turning to future plans, he said the factory is currently suffering from a private factory, product quality is difficult to control, so he wants to spend a few hundred thousand build a factory in Dongguan, and moving their R & D capability to cultivate up.

this way, once the front of his longer: the research and development, procurement, manufacturing, sales, private brand,north face denali, brand and other agents of his time and energy from all the focus to sales, but now at least sub- from 50% to factories, which is the stability of the sales team will also pose challenges (because his sales team is the strongest fighting, hunting and digging into the object of the competition.)

My suggestion is that a low profile and focus on marketing, advertising integration of the current CCTV brand heavy volume, for two to three years to do fine Guangdong market, achieving sales exceeded one billion, while the existing service of its own brand, Relying on an excellent sales network of services to build brands, such as their own sales networks mature, the use of integrated outsourced manufacturing and R & D resources concept, then the service brand extension for its own brand ... ...

integration of resources to break the traditional bucket theory, its biggest advantage is: the long board with the others to make up their own shortcomings; and not everything himself. Such as the implementation of the outsourcing of production, Nike will design drawings to the manufacturer so that they can carry out production strictly according to the drawing style, followed by Nike OEM, through the company's marketing network to sell their products out. This model the full realization of the complementary role. Nike this strategy,nhl hockey, saving a lot of productive investment and equipment acquisition cost of the production process will be outsourced to many developing countries in Southeast Asia and other places of business, take advantage of cheap labor, huge labor cost savings This is also the reason why Nike shoes at lower prices to compete with other brand-name products is an important reason.

Furthermore, today's information network has been extremely well-developed information network, everyone can be part of their outsourcing non-core. Such as Alibaba to provide a good platform for product export; buy all over the United States, purchasing sites ONENOW his logistics outsourced to DHL, and VISA payments are reached a strategic cooperation. The most famous combination of strategic resources is McDonald's, Disney and Coca-Cola ... ...

including Apple's operating routines, too, have their own R & D and marketing to do, others are outsourced. What a piece of their own making the most money, but the bulk are earned.

notice: The fifth rule: Rule

team traveling light