It is from 2009, Complete listing and financing, star publicity, such as pre-apprenticeship years steal the division accumulated precipitation necessary, they finally found, had superior Nike, Adidas, and perhaps one day will restore the original brand name of its common identity.
movement pattern of the three countries will eventually be rewritten. But to really allow consumers to choose before you have to do?
Waiting for Godot
catch up with the dream of Nike, more than ever closer to reality. But the rules of the game after their dreams come true, may never be returned to it once was.
9 on 10, early morning on the big screen replay the end of a World Basketball Championships, Lithuania, Argentina,mac brushes, 104 more than 85, wearing a Nike Lithuania, Argentina won the wear Li Ning.
here Wangfujing Street, Beijing's most bustling pedestrian street. The most dominant position in this street, the competition format is the most intense kinds of sporting goods stores, 3 stores in almost every, there is a selling sporting goods. 810 meters long street ends, whether it is from the south to the Wai Dike, or from the north to the local fashion men and women, most like to buy, that is, sports shoes, sportswear and sports goods. There is also a sports enthusiasts
Hong Xin favorite shopping place. Every few days, the 24-year-old Beijing boy coming around here. During the World Championships, the Nike store them the national team's jersey No. 11 Yi Jianlian shoes, Li Ning, the store is arrayed Spain, Argentina jersey shoes, and even missed the chance with the World 361 °, the store has been attached to with a significant Asian Modern Pentathlon poster. However, more people are turning a blind eye, went straight to the door marked
If the combination of data, it all becomes more interesting. According to a 2009 estimate of the company's annual report, Nike is about 8.0 billion revenue in China to 90 billion, about 7.3 billion Adidas, and Li Ning are reached 8.387 billion yuan, more than Adidas, and even Nike may have been exceeded, and Anta, Pick,north face denali, 361 ° of the growth, but also increasingly a threat to the two foreign brands. The latest semi-annual report data show that the first half of the total revenue of 4.505 billion yuan Li Ning, the number again over the Adidas Greater China 34.6 billion yuan. There is a phenomenon worth pondering, in the first half of the growth rate or a domestic brand Li Ning, the slowest one, and the Greater China region is the Adidas all global markets, the only reduced income areas. Li Ning beyond
If Nike, Li Ning, it will be the first time since 2003 to return to the throne of the Chinese market first. Hong Xin interested in is whether there will be a market like Nike, Li Ning, Li Ning, Nike, or a like?
Hong Xin is a typical After graduating from college this year, he has at home, SOHO, a community Web site of sports shoes to do his wages and asked him to make the forum administrator. He Sina
in his circle,nhl hockey, mostly young fans to a sporting goods categories. In a way, they are also the major brands competing to sign star most wanted to influence by groups: the first tier cities, Of them, some people like sports clothing, some people like fashion movement, some people like badminton series, some people like basketball, and goes subdivision, there are people like shoes, some people like sports shoes. But without exception, they consume sports equipment that the main reason is that they
Rodman from 10 years ago to buy the endorsement of the Converse shoes, the Hong Xin became a standard Sneaker (shoes fans.) Jordan favorite series too expensive, second best, Kobe. Adidas Kobe Bryant's first endorsement EQT
reasons for choosing a pair of shoes, it may not all celebrity endorsements. Li Ning year launched Shoes also began to tell stories Hong Xin began to become a real Sneaker,
does not mean he is the kind of brand recognition is only A few days ago after a 90 cousin to let him help pick shoes, said star endorsement, there is no reason not to choose it. But the emotional feelings go
, Reebok signed away the NBA champion New Section Wall, Li Ning, a step difference, Turner signed a second place, Hong Xin After much deliberation, chose to wear Reebok, Wal-some. So far, his favorite is still the Nike Jordan series, there are Anta, special steps, 361 °, etc., not one, but .
standing in a sports forum administrator's point of view, Hong Xin Li Ning is a disadvantage in that than Nike layout. Jordan accounted for one, accounted for one Kobe Bryant, who later, Nike also James.
Hong Xin Li Ning at the sign that luck is indeed a star on the back, Baron Davis is the case, the pole vault Yelena Isinbayeva, tennis Ljubicic, as well.'m afraid Turner this year fall into this vicious circle, is a waste.
championships, Hong Xin had hold great hope. Spanish powerhouse, Argentina wear Li Ning, Australia, New Zealand, Serbia, Iran, Lebanon, Côte d'Ivoire through Olympic. The two together, wearing a team of Chinese brands accounted for one third of 24 teams.
result is eye-popping. Endorsement Anta Scola of Argentina before scoring almost invincible, but useless in this game to defeat Lithuania. Behind the competition, in addition to playing the fourth of Serbia, the other team to wear Chinese brand annihilated. Champion U.S. team to wear Nike, Adidas runner is wearing the Turkish team.
However, the power ratio is slowly changing. From early April 2010 in Chengdu, Foothills Golf Open began, the media noted that unexpectedly, the first Chinese player to win the European Tour winner Zhang Lian-wei, the endorsement of Nike's Li Ning.
It's easy to think of six months ago, Li Ning media suddenly .
NBA, the Chinese brands are still making great strides. August, Jordan, who had single-handedly created the help of the Empire's agent, Falk, Li Ning signed NBA rookie this year, the No. 2 Evan Turner. This is the first Chinese brand from Nike, Adidas, high lottery pick on the NBA's monopoly in the Hukouduoshi. Prior to this, ANTA endorsement contract price had Adidas Celtics star Kevin Garnett; September 10, Olympic rookie Patterson also announced signing of the rocket, to make himself the NBA's players reached 12.
Early September, the pleasure of Li Ning Brothers Holdings will acquire the original energy in the three investment companies distributed a total of about 325 million shares of Li Ning shares and renamed after the acquisition of badminton team, diving team, gymnastics team's contract at the same time, consider appropriate, in the main board.
Prior to this, in June 2009, ANTA has replaced Adidas as London 2012 Olympic Games and other events in 11 major champions and equipment for the Chinese delegation.
Di Tianxia think the killer is local brand 38-year-old, she is responsible for the Infront Sports and the Chinese basketball league CBA customer service work sponsor the national team, witnessed the Chinese sports brand in the international events sponsored by the growth. ads, people looked to mention, I have to dust pad, the clock on the advertising.
But this year's CBA All-Star break, Di Tianxia that the operation of domestic brands has been no large-scale events, respectively, even more mobile than the foreign brands, But the 30-year-old
Liu Li-teh, or believe that Nike really beyond is not easy. He did not feel that Nike's success, there are elements of luck.
Liu Li Tak present status is 8 years ago, when Nike sports title Sina, Sina his staff as a direct docking with Nike, Since then, the title in 2003 Anta Sohu, Netease, 2005 Lining Guan name in 2006, again with the Adidas collaboration Sohu, and 361 °, and Tencent, it is already 2007.
Sina's A long period of time, here is the only professional forum of sports shoes, and shoes discussed here, only Nike. Liu Li said that up until 2007, the forum began to discuss the Li Ning was the
signing players, the team as well. Chinese basketball team to wear Nike is not accidental. Even in the global market competition with adidas, the current world championships, the German team is wearing Nike. .
Hong Xin These are not issues to be considered. He firmly believed that, even if the price of Nike, it was only a tactical rather than strategic, Li Ning, who left, and not just a simple chance. , and she still does not make sense.
But if Li Ning, who also made the same day the price of the shoes to compete, even beat Nike, Hong Xin also think that this is still the foreign brands to show off their wealth of young people trained mental yield, he felt Now their mood, a bit like
Ning for standard, Li Ning himself CCTV dialogue, Hong Xin is also the scene,mac makeup, but has not been a chance to ask the above question, now, he hoped Lining able to give him a satisfactory answer.
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